LINE Birzzle, a smartphone game app that NHN Japan debuted in the global game market through its global mobile messenger LINE, passed the 10-million mark in downloads in just 97 days after being launched on July 4.
In just one day after being released at Android market and App Store on July 4, LINE Birzzle topped in App Store’s overall free/pay app ranks in Japan, a game market that is more than five times bigger than those of Korea.
LINE Birzzle also ranked No. 1 in Taiwan, Thailand, Vietnam, Hong Kong, and Malaysia. Backed by its explosive popularity, LINE Birzzle passed 2-million download mark in just one day after being launched and 10-million download mark in 97 days.
The strong popularity of LINE Birzzle proved that the mobile messenger platform LINE has positioned itself as a new distribution platform in the global game market. LINE Birzzle is an action puzzle game developed by Enfeel. LINE is a global mobile messenger with more than 65 million users in 230 countries worldwide.