Samsung Electronics is working on an initiative to develop its own voice recognition artificial intelligence speaker using its AI service "Bixby." According to a report by the Wall Street Journal on July 4, Samsung has engaged in the development of its own AI speaker for about an year under the code name "Vega."
Once Samsung releases its own AI speaker, it would compete with Amazon, Alphabet (Google), and Apple in the same product category.
These companies are developing AI speakers that can connect homes with cars and offices through the Internet-of-Things.
An audio equipment and vehicle electronics maker Harman Kardon, which was acquired by Samsung Electronics, also showed off its own AI speaker "Invoke" in May.
Samsung Electronics originally planned to display its voice recognition speaker at the Mobile World Congress held in March 2015 but delayed the unveiling due to software problems.
In the global AI speaker market which has been dominated by Amazon's Echo, competition is heating up further as a string of global household names such as Apple, Microsoft, and Samsung Electronics are making new entries.