Backin 2013, Naver had shut down its open market service "Shop N" asdisputes arose over its infringement of business areas designated for smallenterprises. Now again, the open market industry is voicing opposition againstNaver's entry into the market.
Naverintends to expose the goods of sellers who have stores within the onlineshopping platform not only through Store Farm itself but also through itsportal service. Naver also plans to attach a "Good Service" icon to exemplaryStore Farm vendors.
Byleveraging its strength in shopping, advertising, and search services, Naverplans to actively promote the sales of goods within Store Farm. In response,the open market industry is criticizing Naver's plans, saying that this move islike an referee playing as a player.