Samsung Electronics’ Galaxy S7 series are still enjoying robust sales even in one year after release. This is quite an unusual situation, given that even the hot-selling smartphones, in general, are losing popularity in one year after their introduction.
The Galaxy S7 is successfully maintaining its leading position as Samsung Electronics’ unique premium smartphone for more than one year. Just as it competed against the iPhone 7 last year amid the scandal over the Galaxy Note 7, the Galaxy S7 is also fighting well against LG Electronics’ brand-new G6.
The Galaxy S7, released first in March 10, 2016, is a global hit model with its 2016 sales estimated at 49 million units, exceeding Samsung’s previous record annual sales of 45 million set by the Galaxy S4. Some industry experts expect the cumulative sales of the Galaxy S7 to surpass the 70 million, a milestone level touched previously by the Galaxy S4.
The strong performance of the model led to the improvement in the financial performance of Samsung Electronics’ IM (IT and mobile) division. In the second quarter of last year, it accounted for 53 percent of the IM division’s operating profit. It’s fair to say that the Galaxy S7 is the center piece Samsung’s mobile business.