Korea's major hotels and retailers are in high alert ahead of China's Consumer Day on March 15. Through its famous program "Wan Hui," China's state-run channel CCTV has highlighted defects and tricks in certain brands' products and services.
Over the past several years, the focus was placed on multinational companies such as Nissan, Mercedes-Benz, Nikon and Apple. Once the program is aired, it was followed by the Chinese government's regulations and the boycott of local consumers against the products and services.
There are concerns that Wan Hui would focus on Lotte this year primarily because of China's anti-Korea sentiment resulting from the Terminal High Altitude Area Defense (THAAD) issue.
Lotte was already forced to temporarily shut down 55 of its 99 stores in China due to allegations that they violated fire safety regulations. If the suspension of these stores continues for a month, it would reduce Lotte's sales by about 50 billion won.