According to a survey conducted by Nielsen Media Research Center in 2004, more than 80% of KED readers have graduated college, university or graduate school, while only 51.8% of readers of Korean newspapers are college graduates or possess higher degrees; this points to the high intellectual level of KED readers.

The majority of our readers are in their 30's or 40's, are leaders in the Korean economy, and 73.5% live in the Seoul metropolitan area. Only 32.0% of readers who subscribe to our rival economic daily are white-collar workers, while 44.3% of our readership engages in white-collar jobs, with those that are self-employed accounting for 26.1%. KED readers are the mainstream, leading the Korean economy.

KED readers are high income-earners: readers who earn more than \5 million (approximately US$4,000) a month account for 31.7%, while only 8.6% of readers of Korean newspapers are in the same income bracket.

KED readers set a high value on our contents. According to Nielsen Media Research, 29% of our readers showed satisfaction with the KED. In the case of our rival daily, only 19% of their readers responded positively. In addition, 100% of periodic newspaper or magazine readers responded that they intended to read the KED in the future, while 92.94% said they would like to subscribe to other Korean newspapers.