Philip Morris said the e-cigarette device apply heat to tobacco leaves without burning them, thereby generating no smoke, ash, and odor.
Chong Il-woo, the managing director of Phillip Morris Korea said, "Cigarette has more harmful ingredients in tar than in nicotine. We developed IQOS based on an idea that most of the cigarette's harmful ingredients are generated when the cigarette is burned.
Chung added that IQOS does not burn the cigarette and generates only steam that contains 90 percent less harmful ingredients than the smoke generated by cigarettes. Philip Morris will start selling IQOS and its tobacco leave heets in Seoul from June 5. They will be sold through IQOS dedicated shops and CU convenience stores within Seoul. firstname.lastname@example.org